Who we are
For some, we're the agency providing some of the best AI & data engineering talent in Sweden. For others, we're a dynamic product-building studio.
At our core, we are passionate builders, entrepreneurs and engineers dedicated to creating exceptional products—nothing more and nothing less.
Our story
For over seven years, we’ve built products and solutions focusing on UX, Data, and AI for a lot of exciting companies. We’ve tackled complex challenges, shaped products and built startups and enterprise platforms alike. We’ve learned what it takes to deliver something that delights users, satisfies stakeholders, and excites engineers alike.
Today, software is evolving faster than ever. What used to take years can now be built in months. What used to take months can be built in weeks. With the right tools, expertise, and approach, quality software is no longer a luxury—it’s a new standard. By staying ahead of rising technologies and leveraging our experience, skills, and network, we build high quality digital experiences at remarkable speed.
Who we are
We are engineers, scientists, designers and problem-solvers who value simplicity, speed and quality. Our work is driven by a deep respect for the craft of building software — where every detail matters and every interaction feels effortless. We build things that work — and we make them beautiful.
The Backtick studio is a place where engineering, innovation and product development thrives. A place where brilliant engineers engage in client work with the same passion they have for their own projects. Whether we’re working on a new SaaS platform, optimizing an internal tool, or helping a startup get off the ground, our drive remains the same — to make things better.
Great software comes from great teams and we’re committed to building an environment where talented individuals can thrive. We know that when engineering teams are happy, they ship better code. Happiness is hard to quantify, but we discovered that it correlates strongly with autonomy, quality, self-ownership and having well defined long term goals.
Having been around for a while, we're also engaged in the tech and startup communities, especially those around Lund and Malmö.
Why we do the things we do
We’re not driven by profit margins and occupancy rates. We’re driven by our own conviction and fulfilment in the projects that we choose and we put in 100% of ourselves into everything that we do.
We do this because we enjoy creating great products and we’ve become pretty good at it.
How we are different
AI is making software much faster to build. But as saying goes: with great power comes great responsibility.
While AI can build almost anything in record time today, our standpoint is that today, that speed comes at
the cost of quality. We use AI responsibly; as a tool and enhancer for our engineering skills and expertise rather than a foundation of our work.
We distinguish ourselves to be very different from traditional consulting firms. We don’t believe our value should be measured in billable hours. We believe technology advancements and AI will make this business less attractive for customers.
Instead, we focus on outcomes, smooth launches and happy customers.
What we are not
We’re not a body shop. We don’t chase massive framework agreements. And we definitely don’t blast every client with every profile in our database.
We’re small by design. Intentional about who we work with. If we’re not the right fit, we’ll say so—and we’ll point you to someone who is.
We’re not for everyone. But if you're building something ambitious and need real partners, not just hands, we’d love to talk.
From Lund with ❤️
The Backtick Team