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Backtick Studio

The future runs on data — we make your products do too.

We're a Swedish studio building future-proof products powered by data & AI for industry leaders all around the world.

Work with us

Join us

Our philosophy

Stay at the forefront of innovation.
Or just in business.

The next wave of innovation is here — products powered by data, shaped around real people and made smarter with AI.

We help customers create innovative solutions involving great UX, data and AI.

Human-centric design

Real impact doesn't come from algorithms alone, it comes from people. Every solution we build starts with understanding the human element and it's role in the product.

Data-first philosophy

Every modern product runs on data. We help you make sense of it, structure it and unlock its value — all from day one.

End-to-end perspective

Your journey from idea to deployment shouldn’t be fragmented. Having one partner throughout the project keeps it smooth and cohesive.

Expert engineering

Backed by experience at companies like Apple and ARM, we combine expertise with passion.

See our work

About us

A glimpse into our victory vault

Success stories

CASTLE INTELLIGENCE INC

Account takeover prevention

Blazing fast AI pipelines and rapid model development for threat prevention

LÖPNING & LIVET

Running coaching platform

Technology to support everyday runners in their efforts to stay active

TRAVALYTICS

AI-driven commute reporting

Hands-off commute data gathering for a more sustainable commute future

PREDLI

Emerging tech and GenAI products

AI strategy, due diligence and bleeding edge technology.

NEXTORY

Book genre categorization

Automating the THEMA book classification standard using AI

NSVA

Big data architectures for latency, freshness and scale

Future-proofing big data storage with modern a data lakehouse architecture.

CASTLE INTELLIGENCE INC

Account takeover prevention

Blazing fast AI pipelines and rapid model development for threat prevention

PREDLI

Emerging tech and GenAI products

AI strategy, due diligence and bleeding edge technology.

TRAVALYTICS

AI-driven commute reporting

Hands-off commute data gathering for a more sustainable commute future

LÖPNING & LIVET

Running coaching platform

Technology to support everyday runners in their efforts to stay active

NEXTORY

Book genre categorization

Automating the THEMA book classification standard using AI

NSVA

Big data architectures for latency, freshness and scale

Future-proofing big data storage with modern a data lakehouse architecture.

CASTLE INTELLIGENCE INC

Account takeover prevention

Blazing fast AI pipelines and rapid model development for threat prevention

PREDLI

Emerging tech and GenAI products

AI strategy, due diligence and bleeding edge technology.

TRAVALYTICS

AI-driven commute reporting

Hands-off commute data gathering for a more sustainable commute future

LÖPNING & LIVET

Running coaching platform

Technology to support everyday runners in their efforts to stay active

NEXTORY

Book genre categorization

Automating the THEMA book classification standard using AI

NSVA

Big data architectures for latency, freshness and scale

Future-proofing big data storage with modern a data lakehouse architecture.

Check out more projects

Customer testimonials

What our clients say about us

“Working with Backtick has been extremely valuable — I believe they have some of Sweden's most talented engineers.”
Alexander Fred-Ojala
Head of AI, EQT Ventures
“I really appreciate Backticks' ability to take an unfinished idea and converting it into a solid product, end-to-end.”
Sebastian Wallin
CTO, Castle Intelligence Inc.
“In 15 years, I’ve never had a tech partner that just gets it. No ‘resource’ drama, no meeting overhead. Just fast, clean, quality work. Nailed it.”
Simon Wikstrand
Founder, Löpning & Livet
“Backtick’s flexibility in adapting to time and budget constraints, combined with their expertise in AI made for a smooth and valuable experience.”
Jennie Orton
CEO, Bintel
“We enjoyed combining our domain knowledge with Backtick's skills in machine learning. It’s super easy to work with Backtick and we've continued our partnership for multiple other projects!”
Emeli Adell
Business Area Manager, Trivector Traffic
“Travalytics wouldn’t be possible without Backtick. They helped us take the smart shortcuts — without cutting corners.”
Anna Stankovski Clark
CEO, Travalytics
“Working with Backtick has been extremely valuable — I believe they have some of Sweden's most talented engineers.”
Alexander Fred-Ojala
Head of AI, EQT Ventures
“I really appreciate Backticks' ability to take an unfinished idea and converting it into a solid product, end-to-end.”
Sebastian Wallin
CTO, Castle Intelligence Inc.
“In 15 years, I’ve never had a tech partner that just gets it. No ‘resource’ drama, no meeting overhead. Just fast, clean, quality work. Nailed it.”
Simon Wikstrand
Founder, Löpning & Livet
“Backtick’s flexibility in adapting to time and budget constraints, combined with their expertise in AI made for a smooth and valuable experience.”
Jennie Orton
CEO, Bintel
“We enjoyed combining our domain knowledge with Backtick's skills in machine learning. It’s super easy to work with Backtick and we've continued our partnership for multiple other projects!”
Emeli Adell
Business Area Manager, Trivector Traffic
“Travalytics wouldn’t be possible without Backtick. They helped us take the smart shortcuts — without cutting corners.”
Anna Stankovski Clark
CEO, Travalytics
“Working with Backtick has been extremely valuable — I believe they have some of Sweden's most talented engineers.”
Alexander Fred-Ojala
Head of AI, EQT Ventures
“I really appreciate Backticks' ability to take an unfinished idea and converting it into a solid product, end-to-end.”
Sebastian Wallin
CTO, Castle Intelligence Inc.
“In 15 years, I’ve never had a tech partner that just gets it. No ‘resource’ drama, no meeting overhead. Just fast, clean, quality work. Nailed it.”
Simon Wikstrand
Founder, Löpning & Livet
“Backtick’s flexibility in adapting to time and budget constraints, combined with their expertise in AI made for a smooth and valuable experience.”
Jennie Orton
CEO, Bintel
“We enjoyed combining our domain knowledge with Backtick's skills in machine learning. It’s super easy to work with Backtick and we've continued our partnership for multiple other projects!”
Emeli Adell
Business Area Manager, Trivector Traffic
“Travalytics wouldn’t be possible without Backtick. They helped us take the smart shortcuts — without cutting corners.”
Anna Stankovski Clark
CEO, Travalytics
“Working with Backtick has been extremely valuable — I believe they have some of Sweden's most talented engineers.”
Alexander Fred-Ojala
Head of AI, EQT Ventures
“I really appreciate Backticks' ability to take an unfinished idea and converting it into a solid product, end-to-end.”
Sebastian Wallin
CTO, Castle Intelligence Inc.
“In 15 years, I’ve never had a tech partner that just gets it. No ‘resource’ drama, no meeting overhead. Just fast, clean, quality work. Nailed it.”
Simon Wikstrand
Founder, Löpning & Livet
“Backtick’s flexibility in adapting to time and budget constraints, combined with their expertise in AI made for a smooth and valuable experience.”
Jennie Orton
CEO, Bintel
“We enjoyed combining our domain knowledge with Backtick's skills in machine learning. It’s super easy to work with Backtick and we've continued our partnership for multiple other projects!”
Emeli Adell
Business Area Manager, Trivector Traffic
“Travalytics wouldn’t be possible without Backtick. They helped us take the smart shortcuts — without cutting corners.”
Anna Stankovski Clark
CEO, Travalytics

“Working with Backtick has been extremely valuable — I believe they have some of Sweden's most talented engineers.”
Alexander Fred-Ojala
Head of AI, EQT Ventures
“I really appreciate Backticks' ability to take an unfinished idea and converting it into a solid product, end-to-end.”
Sebastian Wallin
CTO, Castle Intelligence Inc.
“In 15 years, I’ve never had a tech partner that just gets it. No ‘resource’ drama, no meeting overhead. Just fast, clean, quality work. Nailed it.”
Simon Wikstrand
Founder, Löpning & Livet
“Backtick’s flexibility in adapting to time and budget constraints, combined with their expertise in AI made for a smooth and valuable experience.”
Jennie Orton
CEO, Bintel
“We enjoyed combining our domain knowledge with Backtick's skills in machine learning. It’s super easy to work with Backtick and we've continued our partnership for multiple other projects!”
Emeli Adell
Business Area Manager, Trivector Traffic
“Travalytics wouldn’t be possible without Backtick. They helped us take the smart shortcuts — without cutting corners.”
Anna Stankovski Clark
CEO, Travalytics
“Working with Backtick has been extremely valuable — I believe they have some of Sweden's most talented engineers.”
Alexander Fred-Ojala
Head of AI, EQT Ventures
“I really appreciate Backticks' ability to take an unfinished idea and converting it into a solid product, end-to-end.”
Sebastian Wallin
CTO, Castle Intelligence Inc.
“In 15 years, I’ve never had a tech partner that just gets it. No ‘resource’ drama, no meeting overhead. Just fast, clean, quality work. Nailed it.”
Simon Wikstrand
Founder, Löpning & Livet
“Backtick’s flexibility in adapting to time and budget constraints, combined with their expertise in AI made for a smooth and valuable experience.”
Jennie Orton
CEO, Bintel
“We enjoyed combining our domain knowledge with Backtick's skills in machine learning. It’s super easy to work with Backtick and we've continued our partnership for multiple other projects!”
Emeli Adell
Business Area Manager, Trivector Traffic
“Travalytics wouldn’t be possible without Backtick. They helped us take the smart shortcuts — without cutting corners.”
Anna Stankovski Clark
CEO, Travalytics
“Working with Backtick has been extremely valuable — I believe they have some of Sweden's most talented engineers.”
Alexander Fred-Ojala
Head of AI, EQT Ventures
“I really appreciate Backticks' ability to take an unfinished idea and converting it into a solid product, end-to-end.”
Sebastian Wallin
CTO, Castle Intelligence Inc.
“In 15 years, I’ve never had a tech partner that just gets it. No ‘resource’ drama, no meeting overhead. Just fast, clean, quality work. Nailed it.”
Simon Wikstrand
Founder, Löpning & Livet
“Backtick’s flexibility in adapting to time and budget constraints, combined with their expertise in AI made for a smooth and valuable experience.”
Jennie Orton
CEO, Bintel
“We enjoyed combining our domain knowledge with Backtick's skills in machine learning. It’s super easy to work with Backtick and we've continued our partnership for multiple other projects!”
Emeli Adell
Business Area Manager, Trivector Traffic
“Travalytics wouldn’t be possible without Backtick. They helped us take the smart shortcuts — without cutting corners.”
Anna Stankovski Clark
CEO, Travalytics
“Working with Backtick has been extremely valuable — I believe they have some of Sweden's most talented engineers.”
Alexander Fred-Ojala
Head of AI, EQT Ventures
“I really appreciate Backticks' ability to take an unfinished idea and converting it into a solid product, end-to-end.”
Sebastian Wallin
CTO, Castle Intelligence Inc.
“In 15 years, I’ve never had a tech partner that just gets it. No ‘resource’ drama, no meeting overhead. Just fast, clean, quality work. Nailed it.”
Simon Wikstrand
Founder, Löpning & Livet
“Backtick’s flexibility in adapting to time and budget constraints, combined with their expertise in AI made for a smooth and valuable experience.”
Jennie Orton
CEO, Bintel
“We enjoyed combining our domain knowledge with Backtick's skills in machine learning. It’s super easy to work with Backtick and we've continued our partnership for multiple other projects!”
Emeli Adell
Business Area Manager, Trivector Traffic
“Travalytics wouldn’t be possible without Backtick. They helped us take the smart shortcuts — without cutting corners.”
Anna Stankovski Clark
CEO, Travalytics

A glimpse of our journey

Our track record

Since 2018, we've helped over 40 companies and delivered  more than 70 transformative projects.

TRUST

40+

Satisfied clients

Trusted by forward-thinking companies  across Europe and the US, our partnerships drive real-world impact and sustained growth.

EXPERIENCE

70+

Projects delivered

From innovative startups to Fortune 500 companies, we've navigated diverse challenges to deliver tailored AI and data engineering solutions.

SATISFACTION

95%

Recommendation rate

Most clients don’t just stick around, they also recommend us. Good work spreads.

Ever heard the term "project experience"?

Let us show you what a great one looks like.

Hire your dream team.

Let's go

Ever heard the term "project experience"?

Let us show you what a great one looks like.

Hire your dream team.

Let's go

Why Backtick

Why customers choose Backtick

Sweden is known for world-class engineering, design and innovation—that’s exactly what we bring to the table.

AI experts from day one

With 7+ years as an AI studio, we don’t just integrate AI—we’ve built a lot of it. From developing custom AI models to designing high-volume data pipelines, we have the expertise to turn complex AI ambitions into reality.

A rare blend of talent

The perfect mix of expert data scientists, data engineers, software engineers, entrepreneurs, product leaders and designers—all under one roof, working together to build game-changing products.

Data-first philosophy

Future-proof products start with a rock-solid data foundation. Every architectural choice is designed to scale, integrate, and support AI-driven solutions from day one.

From Sweden with love 🇸🇪

We’re very proud of our Swedish heritage and embrace the Swedish ways of working, values and constant innovation.

World-wide partner network

Through trusted partners around the world, we provide the best of both worlds—top-tier Swedish leadership combined with cost-efficient execution. We handle the management so you don’t have to.

10x leverage

Having a strong background in data and AI, we use all the latest automation and AI tools to boost our own performance. All so that you get the best value for our time.

AI experts from day one

A rare blend of talent

The perfect mix of expert data scientists, data engineers, software engineers, entrepreneurs, product leaders and designers—all under one roof, working together to build game-changing products.

Data-first philosophy

Future-proof products start with a rock-solid data foundation. Every architectural choice is designed to scale, integrate, and support AI-driven solutions from day one.

From Sweden with love 🇸🇪

We’re very proud of our Swedish heritage and embrace the Swedish ways of working, values and constant innovation.

World-wide partner network

Through trusted partners around the world, we provide the best of both worlds—top-tier Swedish leadership combined with cost-efficient execution. We handle the management so you don’t have to.

10x leverage

Having a strong background in data and AI, we use all the latest automation and AI tools to boost our own performance. All so that you get the best value for our time.

AI experts from day one

A rare blend of talent

The perfect mix of expert data scientists, data engineers, software engineers, entrepreneurs, product leaders and designers—all under one roof, working together to build game-changing products.

Data-first philosophy

Future-proof products start with a rock-solid data foundation. Every architectural choice is designed to scale, integrate, and support AI-driven solutions from day one.

From Sweden with love 🇸🇪

We’re very proud of our Swedish heritage and embrace the Swedish ways of working, values and constant innovation.

World-wide partner network

Through trusted partners around the world, we provide the best of both worlds—top-tier Swedish leadership combined with cost-efficient execution. We handle the management so you don’t have to.

10x leverage

Having a strong background in data and AI, we use all the latest automation and AI tools to boost our own performance. All so that you get the best value for our time.

The Backtick way

Studio - How we work

Momentum, not meetings. That’s how we work.

Shaped with intent, built with care and launched with control.

Build with us

About us

Projects

Build with Backtick — From idea to launch. Our projects encompass every stage of development, ensuring seamless integration of data engineering and artificial intelligence, all with a user-centric design.

Whether you’re looking to innovate a new product or transform an existing process, our expert team turns your vision into a robust, scalable reality.

Team Augmentation

Need specialized skills to accelerate your projects? Our team augmentation services provide you with access to top-tier AI and data engineering experts without the overhead of hiring full-time staff.

Collaborate with our seasoned professionals to enhance your in-house capabilities, ensuring your projects are delivered with precision and excellence.

Shape

We dedicate time to align the project’s direction and vision. We deliver practical assets like UX designs, mockups, simple PoCs and architecture for a data first product.

Shape the work. Design for data-first.

Build

In the Build phase, we focus on rapid development using modern tools and tight iteration cycles. We setup the data foundation, infrastructure and solid software engineering principles that allow us to ship fast.

Take shortcuts without cutting corners.

Launch & Iterate

We deliver a smooth launch, ensuring everything is ready for the real world. We focus on external testing, user onboarding, operations and improving features.

Incremental improvement.

The modern stack

What is a data-first product?

We build data-first products - products designed with data as a core asset from day one.

The result? Products that evolve faster, deliver better insights and are ready for AI without a costly retrofit.

Rock-solid data infrastructure

Your product is only as strong as the data systems behind it.

We build secure, scalable infrastructure that handles high volume, real-time flow, and hybrid deployments—across all major cloud providers.

The right data at the right time

Data is only valuable if it’s timely and relevant.

We build pipelines that prioritize freshness, context, and availability—so you can act on insights, not stale snapshots.

Built on insights, not assumptions

We embed analytics into the product itself—not tacked on later.

Every action and feature is measured by design, giving you clear feedback to drive smarter decisions.

Data as a strategic asset

Data shouldn’t just support the product—it is the product.

We design systems to collect, enrich, and reuse data long-term, turning it into a compounding business advantage.

AI-ready by design

AI works best when built on solid data foundations.

From LLMs to predictive tools, we ensure your product is ready for seamless AI integration—no rework needed.

Rock-solid data infrastructure

The right data at the right time

Data is only valuable if it’s timely and relevant.

We build pipelines that prioritize freshness, context, and availability—so you can act on insights, not stale snapshots.

Built on insights, not assumptions

We embed analytics into the product itself—not tacked on later.

Every action and feature is measured by design, giving you clear feedback to drive smarter decisions.

Data as a strategic asset

Data shouldn’t just support the product—it is the product.

We design systems to collect, enrich, and reuse data long-term, turning it into a compounding business advantage.

AI-ready by design

AI works best when built on solid data foundations.

From LLMs to predictive tools, we ensure your product is ready for seamless AI integration—no rework needed.

Rock-solid data infrastructure

The right data at the right time

Data is only valuable if it’s timely and relevant.

We build pipelines that prioritize freshness, context, and availability—so you can act on insights, not stale snapshots.

Built on insights, not assumptions

We embed analytics into the product itself—not tacked on later.

Every action and feature is measured by design, giving you clear feedback to drive smarter decisions.

Data as a strategic asset

Data shouldn’t just support the product—it is the product.

We design systems to collect, enrich, and reuse data long-term, turning it into a compounding business advantage.

AI-ready by design

AI works best when built on solid data foundations.

From LLMs to predictive tools, we ensure your product is ready for seamless AI integration—no rework needed.

We the people

Join a team of creators

Know the feeling of being sick and tired of your work? We don't.

At Backtick, our culture is the heartbeat of our success. Located in the vibrant city of Lund, Sweden, our office is more than just a workspace—it’s a hub of creativity, collaboration and continuous learning.

See open positions

Find out more about working at Backtick

Good vibes only

Work is best when it doesn’t feel like work. Being best at what you do is important but being humble, open-minded and easy-going is even more valuable. We like having fun at work and so should you.

Expert team

Work alongside some of the brightest minds in AI and data engineering. Our team comprises competitive programmers, former Apple engineers and passionate developers who bring diverse perspectives and expertise to every project.

Collaborative spirit

We believe that the best solutions emerge when different minds come together. Whether brainstorming over a cup of coffee or tackling complex challenges, our team thrives on shared insights and collective problem-solving.

Never ending curiosity

We provide a dynamic environment where curiosity is encouraged and learning never stops. From workshops and conferences to peer-led sessions, we ensure you have the resources and opportunities to expand your skills and stay ahead in the ever-evolving tech landscape.

Lastest from us

Blog

News, technical blog posts and philosophical articles.
Subscribe to our newsletter to never miss an update!

Travalytics becomes a company

A joint venture between Backtick Technologies & Trivector Traffic

Michal Stypa

•

2025-04-10

Backtick awarded DI Gasell 2024

Dagens Industri Gasell 2024

Michal Stypa

•

2024-10-02

Backtick's latest venture - Lumont!

Driving industry success through technology

Michal Stypa

•

2024-09-27

All blog posts

What is your next excuse?

All companies want to become data-driven.

Some actually do.

Let's do this

What is your next excuse?

All companies want to become data-driven.

Some actually do.

Let's do this

Backtick

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From Lund with ❤️

Backtick

Home

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About

Blog

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Company info

Subscribe

Join our newsletter and stay up to date on the latest news from Backtick.

By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.

From Lund with ❤️

Backtick

Home

Services

Projects

Company

People

About

Blog

Connect

Work with us

Company info

Subscribe

Join our newsletter and stay up to date on the latest news from Backtick.

By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.

From Lund with ❤️

The future runs on data — we make your products do too.

Stay at the forefront of innovation.Or just in business.

Success stories

What our clients say about us

Our track record

40+

70+

95%

Ever heard the term "project experience"?

Ever heard the term "project experience"?

Why customers choose Backtick

Studio - How we work

What is a data-first product?

Join a team of creators

Blog

What is your next excuse?

What is your next excuse?

Stay at the forefront of innovation.
Or just in business.