1. Introduction

Welcome to Backtick Technologies AB ("we," "our," "us"). We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your data when you visit our website backtick.se.

By using our website, you agree to this Privacy Policy. If you do not agree, please do not use our services.

2. Who we are

• Company name: Backtick Technologies AB

• VAT number: SE559173006301

• Registered address: Raffinadgatan 2, 222 35, Lund, Sweden

• Contact email: hello@backtick.se

• Data Protection Officer (DPO): michal@backtick.se

3. What data we collect & why

We collect the following types of personal data when you interact with our website:

Contact information

• Examples: Name, email, company name (via contact forms)

• Purpose: Responding to inquiries, customer communication

• Legal basis: Legitimate Interest

Marketing data

• Examples: Email address (via newsletter signup)

• Purpose: Sending marketing communications

• Legal basis: Consent

Technical data

• Examples: IP address, browser type, cookies, device info

• Purpose: Website analytics and security

• Legal basis: Legitimate Interest

Behavioral data

• Examples: Page views, interaction history (via HubSpot tracking)

• Purpose: Understanding user behavior to improve services

• Legal basis: Consent (for tracking)

4. How we store & secure your data

• Data retention: We retain personal data for as long as necessary to fulfill the purposes outlined in this policy. Contact data will be stored indefinitely unless deletion is requested.

• Security measures: We rely on HubSpot for data storage, which includes industry-standard encryption, access control, and security monitoring.

5. How we share your data

We do not sell or share your personal data with third parties. However, we use HubSpot for marketing and analytics purposes, which means data may be processed by HubSpot under their privacy terms.

HubSpot may process data in accordance with their Data Processing Agreement and international transfer safeguards if applicable.

6. Your Rights Under GDPR

As an EU citizen, you have the right to:

• Access your personal data we hold.

• Correct inaccurate or incomplete data.

• Request deletion of your data.

• Withdraw consent for marketing communications.

• Restrict or object to processing.

• Request data portability to another service.

To exercise these rights, contact us at hello@backtick.se.

7. Cookies & tracking

We use cookies and tracking technologies (e.g., HubSpot analytics) to analyze website usage.

• Consent Required: Some tracking technologies require explicit consent, which will be collected via our cookie banner.

• Separate cookie policy: For full details, refer to our Cookie Policy.

8. International data transfers

We do not transfer your data outside the EU unless HubSpot does so under GDPR-compliant safeguards (e.g., Standard Contractual Clauses).

9. How to file a complaint

If you have concerns about how we handle your data, you can:

• Contact us: hello@backtick.se

• Lodge a complaint with the Swedish Data Protection Authority (IMY) via www.imy.se.

10. Updates to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on backtick.se.