Projects / Running coaching platform
Running coaching platform
Helping a leading Swedish running community build a data-driven coaching platform.
Keywords
Running
Coaching platform
UX & UI
Database design
Dynamic content
React Native
iOS & Android
Introduction
Löpning och livet is one of Sweden’s largest running communities - a mix of coaching, community, and everyday life. They help thousands of runners to combine running with life.
They brought us in to build a new, scalable version of their coaching platform.
Challenge
Traditionally, training apps are very performance driven. Achievements and sharing successes are primary building pieces and apps focus on results, metrics and effort.
Löpning & livet is different. They exist for the average, normal everyday working person where adapting running to life (and not the other way around!) is the focus. Users have a strong sense of belonging in the community that revolves around Fredrik & Simons podcast.
They also had a no-code platform in place - but it couldn’t keep up. It looked dated, ran slow, and limited what they could do next.
Goal
The team needed something better. We knew we needed to think outside the box of how training apps are typically designed, shaped and built.
We set out to build something that looked great; calm, modern, and on-brand for the community, while combining smart engineering with effective use of data. Behind the scenes, the goal was to give the team tools to work faster: from building training plans to publishing content and coaching runners.
Solution
New UX and UI - designed from the ground up with a contemporary feel that's on brand, calm and motivational.
We also redesigned all data assets and integrations and built a backend platform to handle millions of data points for the years to come.
The new way in which we handle data also allowed the team to be operationally efficient in handling onboarding, training programs and dynamic content. For example, if a user has an interval workout planned for today, the home screen of the app will show you motivational content, as well as articles on how to plan and adapt your interval workout.
Launch
We smoothly launched Löpning & livet after a few weeks of intense testing with external users, all while simultaneously building new features. We had multiple fallback strategies and operational tools to handle user migrations and onboarding new users. There were no real hiccups - users loved the new app, and the Löpning & livet team is excited to continue building.
